Transmogrification Gold Run

   Here i am today making yet another Transmogrification post. In one of my previous posts i covered how to get your hands on some items that you can use to get your transmogrification business started, well today is going to be a bit of that same formula, just it is going to be like it's on steroids.

   First of all i would like to say one thing, i did this for a while and it was good for me, but then i read about it on a post which i will link it that pretty much took my usual run and made it to be super awesome and profitable  What i am talking about could be referred as the Transmogrification Speed Run. The reason why i'm calling it that is because it would take less then 10 minutes to complete, and yet it will yield anywhere from 5-15 items, depending on your server. But enough with the gibber jabber let me tell you what this is.

   It is basically a rare spawn run, more accurately would be Blasted Lands run. Why this is so good is that you can take the portal from your major city that leads you to the Outland portal, and from there the hunting can begin right away.

   Now like i said, i did this for a while but it was a post from Power Word: Gold that actually did make me take a second look at it, and it was worth it.

   As you can see on the map above, that is where you might find all the rare mobs in the zone, and as you might see there can be quite a few of them. As these zones are usually empty all the mobs are just waiting there to be killed. Now how this is very profitable is that when killing any rare mob, except the green item they also drop either a Imperfect Draenethyst Fragment or Flawless Draenethyst Sphere.  The deal with these is that you can turn them in at Kum'Isha a mob in the zone that will give you a bag which contains a green or a blue item in every single one you give him. So basically what this means is that you are getting 2 or more items from every single rare mob you kill.

   Another thing i would like to say is that i am always about giving credit where it's due, and this is one of those cases, and this is why. Faid from Nerf Faids made a targeting macro that makes this as easy as simply flying around and clicking that macro and it will target that rare mob if he is anywhere around you. So here is the macro:

/tar akub
/tar blackl
/tar cassia
/tar clack
/tar deathe
/tar dreadsc
/tar grunter
/tar magro
/tar mojo
/tar mord
/tar narix
/tar rava
/tar spite
/tar terem

   So load up this into a macro, then start flying around and get to killing while clicking that targeting macro. In continuation here is a video of the entire run done in less then 10 minutes that yielded some good amount of items, though i have had better luck.



   That is all for now, so as always, keep an eye out for good opportunities out there.

The Spotlight ( January )

   Here we are with another edition of The Spotlight series. In the previous posts i showed you blogs, podcasts, games and anything else i found interesting for that month. For this month i have a few things i would like to share that will prove to be entertaining to all of you that enjoy a good comic book, and after that i will share with you a site that can help you decide which server to go to if you are starting out a new character in WoW.

   First comic i will tell you about is the CAD comic. I have been reading this comic for years and years and have always enjoyed doing so. Just so you get interested in the whole deal let me give you a bit of a basic information as to what the comic is all about. This comic revolves around the lives of, initially the two main characters Ethan and Lucas who are two gamers. 

   If you have never heard about this comic and are a comic fan i would really recommend you start reading it from the first one, and even though it will take you some time to read them all, it will make it so worth your time and you will have so much fun reading it.

   The second comic i was talking about is the Looking For Group comic. I am quite sure that many of you out there have heard about this comic, some are reading it while there are still many out there that have been blessed with never having heard about it. Now don't get this wrong, i'm saying blessed because they will be able to start reading this whole comic from the first page and enjoy in it's pure awesomeness.

   As a quick intro to the comic. It starts off as a introduction of two of the main characters Cale and Richard. Now Cale is a "kind" of a hunter while Richard is a Warlock and in the first few pages you will get the idea as to what kind of a warlock he is. I will refrain of giving you more details only so you can get on there and actually read about it and enjoy it.

   The last page i have for you is wow.realmpop.com . I am showing you this page as it is a visual representation of the population any given WoW server has. This is very useful if you want to know how does the server fare population wise, and what is the average ratio of Alliance to Horde. You can get to the site directly from wow.realmpop.com or you can get there from www.theunderminejournal.com ( i'm putting this down because i had a case when i told someone that the site was beginning with wow.something he accused me of trying to lead him to a hacking site or something like that ... some people )

   Anyways this is what i had to share for this month, i am hoping that for next month i will have a more WoW related sites to share with you nice folks, or even better if you have came upon any worthy site that you deem worthy to share put it here and the people will hear about it.

   That's all for now, so till next time, keep your eyes open for good opportunities out there.

Profiting With Alchemy

   One of my preferred ways of making my sales has always been to use advertisement. The trick to doing this is actually that you need to get into a market that has a fast moving product, and the sales you do are cheap but numerous. Just so it's more clear as to what i mean when i'm talking about a fast moving product, think about the Mysterious Fortune Cookies. But seeing as this is a post that is more about Alchemy, and less about Inscription, i give to you the Potion of Illusion.

   In case you have heard, or used these potions you know that their ability to offer some amusement is very good, but in case you have never heard or seen these potions then the quick explanation would be that they are a appearance altering potion. What this means is that when you drink one of these potions you can look like someone else.

   

   If you look up on the image above i have made a comparation of how the potion looks like when used on different characters. On the first image you can see that my character is a Tauren, then on the second one i stepped next to a warlock and drank a potion and ended up looking just like him, then i did it next to a person that had eaten one of the Savory Deviate Delight that makes you look like a ninja or a pirate, and i copied his appearance. And on the last one i even copied the appearance of a troll druid in his flight form and i became a walking bat, hmm one might say i became a Batman .. or a Batcow.

   Ok so now that you know what this potion does i am sure you can see the possibility this potion offers. As we said the cool factor of this potion is high, so if you put a good price on it and then do some advertisement you end up with loads of gold in your pockets. Best thing about these potions is their crafting cost, they only require 1 Azshara's Veil and 3 Volatile Life so basically they cost next to nothing. When selling these though it's a good idea to put them in stacks of 1's and 5's, i have put them in 20's as well but haven't had as much sales as in the 1's and 5's stacks. As for the prices i have sold mine for anywhere in the 15-40g per one price range.

   As i said in the beginning the good thing about this item is you can use  advertisement to help your sales. What you are going is that you are telling people what the item is, and why they should buy it. As you can see on the image that is the macro that i use, and i have had some good success with it. Now you can take what you learned and go hit the auction house, or you can make one more macro that would be a followup to the first macro. That followup macro is the one i use when someone makes a positive remark about how the macro is composed and they like it. As you can see i take the compliment, then i swing it around and make it so that i 

end up further advertising my product, and with that convincing even more people to buy my potions.

   So i see no point in further breaking it down as it is fairly simple, yet very profitable venture to get into doing. And as the icing on the cake is the finishing touch, i leave you all with another video in which you can see how this whole sale process is going. ( I know i am not the best YouTuber out there but i will try to make more and better videos in the near future )

   A fast recap of this post would be Make the potions, bark the macro, get the gold.
 
   So, like always, keep an eye out for good opportunities out there.
   

Transmogrification, Gold Maker's Style

   In the last few days i was a bit occupied with making the interview with the Mogfather which ended up being a very informative, as well as profitable venture. I did a bit of a research as to how the whole process is done, and then took it upon me to further put the gold maker touch to it. In this post i will cover a few things after which you should have a sold base on which to build on if you decide to get into the transmogrification business. 

   Before i start to get into detail on how everything works, and the how's and why's i would like to clear up one thing, and that thing is the whole logic behind this market. If you get into this market you will be entering the vanity market, that means that the items you are selling will NOT make the buyer stronger in any way, there will be no buffs, but instead you will make them appear different and with that stand out from the crowd. This is actually a very powerful mover, and it will make people spend huge amounts of gold on a piece of gear that in their eyes will make their avatar look awesome, and the place which is between the buyer and it's ability to look awesome is the place where we will put ourselves at, and profit from the whole affair, so let's get started. 

Phase One (Getting The Addons)

   Before you start getting anything done there are a few things you need to get. First thing that will make your entire job a much easier is downloading an addon called Mogit. 

   Upon downloading the addon, what it does is it makes a new view frame whenever you mouse over an item that is equipable by your character and how this makes it more unique then the blizzard frame is that this addon will make your character appear with nothing but the item on him equipped, so you can have a focused view on the given item.

   The advantage this addon gives is that it makes your decision whether to buy the item based on it's appearance or not, much easier.

   The second addon you want to have is Auctionator, but if you have been in the auction house business for a while i am sure you already have that one covered.  

Phase Two (Research and Acquisition)

   So now that we have the addons that we will be using it is time we focus on the research and acquisition part of the whole deal. The first part of the research can be done in two ways, a manual way and an automated way. Both of these ways have their pros and cons, and i will try and explain both.

   The manual way of doing the research is by simply going over to the auction house and start going through the items that are listed there. One thing though when you are listing make sure you are listing them category by category, and make the search to include items that are in the 1-70 item level range. The reason for this is that the items above that are simply too look alike like the current content and seeing as we are in the vanity market where we sell the pretty and cool, it's pretty much not worth it.

   So now that we are on the auction house window and we have set up the range to be 1-70 we can start scrolling and looking for a good deal. Another thing that is important is, if you are selling an item and have the ability check out and see how that model is going to look on a male and a female character, because many of the buyers are willing to spend huge amounts of gold on items that make their female character look like they are in a bikini.

   There are three categories that turn out to be most profitable and those are the Plate, Cloth and Weapons. Now don't take this the wrong way and think that there is no gold to be made because that would be wrong. Anyways when you are scrolling through the auction house what you are doing is you are looking for two things: a cool looking item, and a low price. As you can see up on the image above, and the one on the left i found both of those weapons for a 5g and 20g buyout price. Now what i can do is take those and flip them for 200, 500 or even 1500 or more gold depending on the unique aspect of the item. I will refrain from giving out prices for items because i am quite a new player in the transmogrification business and i have only sold about a dozen items, but there are other people out there that you can ask for prices that are more then willing to help you, like the Mogfather. (check the end of the post for the contact info)

   If you would like to learn how you can make this whole process on a auto pilot kind of a way you might want to check Jim's Post on Power Word:Gold about it, in which he makes a good and quite informative post about it.

Phase Three (The Go Getter)

   This last phase has nothing to do with the basics of the transmogrification business, but is a rather more of a gold maker's view on how to open up a small starting quantity of items for yourself in case someone has bought out all the cheap items and left you with nothing.

   The problem with getting your own green items is kind of a problem due to the randomness of it all, but there is a way you can do it non the less. Instead of explaining how to do it though, i went ahead and made a pretty video of it that will make sure that everyone can repeat and no one will get lost. Just as a clarification you will need to get to Scholomance in the Western Plaguelands.

   So as you can see in the video, you can get a rather good stash of starting items in a fairly quick manner by just doing this and then resetting the instance and doing it again. Though you can also choose to gather up the mobs in the instance and just kill them and loot them all for additional ways to get greens.

   That's all for today, and i am sure i will make an even more detailed post on how to profit further in the transmogrification market as i get more experienced in the market myself. But until then, like always, keep an eye out for good opportunities out there.

The Mogfather Interview

   I have said it before and i will say it again, WoW has multiple ways to make gold, and lately after the 4.2 patch and the release of the transmogrification a new and profitable market has emerged, the market of the item flipping. This market has been quite profitable for some while others haven't had much luck, yet. I am happy to tell you that i managed to score an interview with the one and only Mogfather, and managed to pick his brain about some of the things he is doing and intends to do in the future, so in continuation read all about the Mogfather.

Who is the Mogfather? 

   IRL I'm the head of a design research agency consulting behind the scenes of a few different industries. This is sorta the driver behind why my view on transmogrification is so informed. It was also the fuel behind the blog I started back in August, Disenchanting Azeroth, where I broke down a variety of weapons and gear by their aesthetic makeup and provided readers with various tools to help them decide which items would be the most relevant to wear with the release of transmogrification. 

   When my son was born in September, though, I had to put the blog on hold and have since been living out my WoW experience via iPhone RAH, Twitter and occasional guest posts over at powerwordgold.net. 

   I've been trying to put together a new article on the DA blog, but it's been a struggle with my schedule. That's where this little mini game of gold-making has been quite easy and it only takes a few minutes each day.

   In-game, I've been around since the late stages of Vanilla but I didn't really get into the challenges of gold-making until about a year ago when I had to seek out a different way to play WoW. My life/work schedule got pretty slammed and I just couldn't raid and do all the little things anymore. As it has been for so many others, making gold just became sort-of a mini game within WoW that I could do at my own pace.

Why did you decide to get into the 'mogging market ?

   That's an interesting question if you think about it. I'd actually argue the 'mogging market' didn't exist on my realms. I had to create it and structure it in such a way that it was logical and could sustain growth. In terms of why did I decide to go this route, it really came down to a realization that I, myself, was the target customer. I had certain looks I wanted to acquire for my characters (my Priest, Warrior, Paladin, Mage and Druid are all transmogged), and I found myself searching the auction house for those items. The more I looked, the more I found myself snatching a pair of gloves or a belt for 5g with my heart pounding. I was so psyched that I could get the items I wanted so cheaply without having to pay an arm and a leg like you typically do for anything of value on the AH. That's when it hit me, that I was actually WILLING to pay much more than I had. Take the Hyperion chest piece, for example. That was one of the first pieces that really eluded me. I literally had to transfer a toon to the Moon Guard realm in order to pick one up. And once I got there, I would have forked over 5,000g if I had to in order to get it. As a consultant, I know the biggest advantage anyone in sales or services can have is knowing their customer. Well I knew my customer, because I was one of them. I knew players would pay upwards of 5,000g, 10,000g for a green because I was willing to do so, myself. 

   When that realization hit me, I began buying everything I could find from a list I had in my head that gold-makers now refer to as my "top tiers". So Hyperion plate as well as Glorious, Lofty, Vanguard, Exalted, Overlord and Alabaster. And I moved to Mail and Cloth as well with the same model. I didn't sink into Leather because I personally had no interest in decking out my Druid since he was Feral, and in realizing that my hunch was that left only Rogues for my future customer base in Leather. Did I think no Druids would transmog their gear? No, of course some would. But my hunch was compared with Plate, Mail and Cloth, Leather simply wouldn't generate as much revenue. So I pretty much avoided it, and looking back now I think it was the right decision. I still refuse to put a list together now because I don't think it would be very genuine of me to do so. I built my strategy and made 1 million gold without Leather, so why start talking Leather now? It would be out of character.

   One key point to make, too, is that on the surface it looks like the items I value the most are done so primarily because they look "skimpy" on female models. People have commented on this, and while I'll never be able to convince everyone, that was not the reason I placed such high values on them. Readers that followed my work on Disenchanting Azeroth know I'm breaking down visual elements very carefully and there is a methodology for determining visual uniqueness. I haven't produced a visualization analysis of armor, but if I did you'd see the sets I place such high value on rise way out of the crowd of sameness that we currently see in-game. They are so different, that I've argued you could screenshot some of them in front of an ambiguous background and confuse readers into thinking they were looking at armor from a different game, entirely. 

   

   So some will continue to say "meh, they're skimpy outfits", and I don't doubt that some players are purchasing them for that reason. But I remain convinced that the majority of the intrigue behind these items is they are just so incredibly different from the norm that players have been forced to choose from within WoW over the last few years. Look to the tools on my blog, get into my head a bit, follow me down the rabbit hole and you'll see where I'm coming from. This is where I believe I've earned the trust of a lot of gold-makers over the last month. For many, valuing items for transmogrification is a qualitative, intangible exercise. With my expertise, though, I can make it very tangible and the proof is in the 1 million I made in less than 45 days.

Which were the first items you ever sold that got you hooked?

   You know, the scary thing is I was hooked before anything sold. I was actually willing to just horde everything and use all of the gear on my characters if things didn't sell on the AH. I just thought they were that cool. I've always been a bit of a collector in the game. Not of like, "every mount in-game", but more of an antiquities person that values very niche things. I guess though, if I had to pick something that sold that really sent the message home that my theories were right it would be a pair of Singing Crystal Axes for 10,000g a piece. I had put them up on the AH on Earthen Ring prior to the announcement that you only needed one weapon to transmogrify the items you were dual wielding. So at the time, my theory was put weapons up in pairs so you had a better chance of selling to Fury warriors and Rogues that would buy your items in two's. And the theory clicked because they were only up for about 12 hours and the pair of axes sold to one player. So that was the first sign and was enough momentum to keep me convinced to buy up everything I could at a cheap price right up until patch day.

Do you have a snatch list of items, or how do you go about your business?

   Up until a few weeks ago it was a mental list I had in my head. But I was having such great success that others following me on Twitter really wanted what was in my head down on a list that they could import into mods. So currently my lists live over at The Hatchery on Power Word: Gold. I never wanted my own blog to be about gold-making because it's just not who I am. I've always been in it more for the challenge and I have a deeper appreciation for the heart of the matter with transmogrification, so I've been working with Jim Younkin over at Power Word: Gold to get my content up on a site that makes sense for gold-makers. That way I can keep my gold-making conversations separate from my design-related conversations, and Jim's been fantastic in that regard. But yeah, check out the lists over there because not only do I list the items I look for, you also get a sense of the hierarchy among them and what I typically move them for. And two questions I get a lot are:

   1) Can they sell for more? Yes. But I've been selling these items on more than a dozen servers since patch 4.3, as I've relocated a number of times to help out others create their transmog market on their realm. So I have a lot of experience on what's too expensive versus what's too cheap. So while someone might get 5,000g for a pair of Glimmering Mail gloves, I've found that's not a sustainable price range. I'd rather move 10 pairs of gloves at 1,000g than one pair at 5,000g. The return is still exponential.

   2) Can other items sell as well as what's in my lists: Yes. But again, I do feel the items in my list are going to be the more sustainable items that will appeal to a broader audience due to their unique visual appeal. And I don't flip anything over level 70. This probably isn't mentioned enough. I don't chase anything over level 70 because visually everything looks too close to current content. This is where my theory on the Banner Slicer (polearm) that just came up on Twitter a few days ago will probably be the first thing that bites me in the ass. Gimp over at Gimp's Gold asked me what I thought of it, and the pic I saw was on my iPhone while I was at a stop light (no, I don't surf while driving, haha). So the pic wasn't great, but I saw a unique form, the fact it was one-of-a-kind in terms of its model, it was an extremely low drop rate and it had a banner wrapped around it. For me, it was a no brainer that it could pull 5-10k because I would be willing to fork over that much for it. Polearms are a pain in the ass, if you've ever tried to transmogrify yours. There is nothing unique on the auction house, and there aren't very many models in-game that you could leverage to truly stand out. So it's a weak category in terms of options. So when I saw this blurry pic while in the car, I was convinced it would go big. I later got home and felt my stomach groan because the more I look at it in high resolution, the more I see it looks so much like every other weapon from Wrath of the Lich King. Ugh. So bad call on my part, and I'm now reducing all of the banners I picked up while at that stop light to about 1-2k and I'm crossing my fingers that players who are frustrated with the polearm options decide to go for it anyway for the reasons I mentioned.

  

We have heard that you gave away 1 million gold away, is that true ?

   Yes sir, in fact WoWInsider just released an article on it which really got the word out that I had pulled it off. Again, it's never been about the gold-making. So when I saw the opportunity to flip the equation and give away 1,000,000 gold instead of making it and hording it, the idea felt more relevant to who I was in the gold-making arena. 

Well why did you decide to give it away?

   Well, partially to see if I could do it. It wasn't that easy, I mean I got banned four times. There was one point where I was almost willing to just leave my account banned and not return, it was really frustrating. I think the other reason to do it was to further differentiate myself from the average gold-maker. It's been a fun ride because I've developed this persona of the Mogfather in the process, and with the transmogrification events I've been holding on various servers and the attention from WoWInsider and even Blizzard customer service, it's gotten bigger than I'd even expected. I think I've even got some fans in customer service because the message I've been getting from them lately has been "we really love what you're doing, keep doing it".

What are your plans for the future, and how do you see the 'mogging market unraveling?

   So I've heard a bit of talk about the mogging market unraveling, I've seen it from more than a few people in various places and you're always going to hear me argue against this in force because I really don't hear anyone else taking the PRO side of the argument.

Will the markets we see currently persist over time, where we're able to pull in 10,000g a day? To be honest, I'd answer it depends on what's in your intentory, what your realm size is and your faction. Some of these items are so rare that their value should persist over time because they're that desirable and that difficult to find. I would never want to be on the side of an argument saying that Teebu's Blazing Longsword, the Glorious plate set or the Zulian Ceremonial Staff isn't going to be valuable in a few months. It’s a losing argument. So there are absolutely marquee pieces that will sustain their value.

   But even the marquee items aside, if anyone out there thinks that the transmogrification market is going to disappear entirely and that this is a fluke I believe they'd be wrong. For some players, transmogrification transcends the need for ore, enchanting materials and herbs and you can start that theory with two thumbs pointing right back at this guy, in me personally. For those of us who are passionate about personalization, we will always be in the market for transmogrification items from the auction house. When we find what we want, using external resources and websites, we'll not want to wait - we'll want it NOW. And if we have a disposable income, we'll pay for it. And I now know I'm not the only one who feels this way. Look at the followers that flocked to my blog, which hit over 100,000 page views in its first six weeks. Look at the fresh content being generated on other websites, blogs, on Twitter, in conversation and in-game. It's all about personalization and with transmogrification Blizzard has unlocked a key component to the sustainability of their in-game experience. It's here to stay, and to assume the buyers are going to walk away after this wave is rushing to judgement too quickly.

And for those that would argue that once an item is purchased it never needs to be purchased again - and therefore the buyer population is limited, I would say look to the glyph market. Players only need a glyph once and they will never need it again, yet glyph markets have sustained their value since Cataclysm changed the model. I'm not saying the glyph buyer population is the same size as the transmogrification buyer population. I'm saying it leaves the door open to possibility. Let's take me, for example. I've got about 9 characters I could transmogrify. I've done so with 5 of them, but am I done? Far from it. I mean FAR from it. Really only my Warrior is decked out in his bank and Void Storage to the point where clothing options are starting to overflow. But I would LOVE to build the same wardrobe for the rest of my characters. I just don't have the time right now. And with transmogrification, the fantastic thing is if I want to change my look, I can. If I look to my wardrobe and I don't like what I see, I can go to the store and buy something new. The model of buyer interest is no different than you or I going shopping to get some new clothes for Fall, or something new simply because we've been wearing the same thing for the last two months. This has been a constraint with WoW for years, that your look has always been bound by what the current tier gear is. Not anymore. The door has been unlocked and the versatility of this market is probably yet to be truly tapped. So is this market done? No. Far from it.

   Now, devil's advocate. Will we pull 10,000g a day the way some of us are doing now? It's going to get harder and harder, that's for sure. My main realm on Proudmoore is a great example of this, because I believe we're ahead of the curve on where transmogrification is going to go. I spear-headed it so early by releasing an entire inventory of relevant and highly desirable pieces on patch day, that I believe we're ahead of the average progression towards more of a mainstream market. We've got more sellers of transmog items on Proudmoore now than I even thought would be possible. Everyone's getting in on it. So have I noticed a decline in my numbers? Yes, I have. But here's the catch: that decline hasn't been a slippery slope, it's just dropped to a lower frequency of items sold and it has leveled out. So instead of bringing in 15,000g a day, I'm bringing in about 5,000g a day and about 10,000g every 3 days. Prices haven't gone down! If anything, they've gone up.

Here's the second catch: This is not a traditional market. It's not crafted items. It's not herbs or ore that you have guaranteed nodes you can track. These are not things you can simply "go out and get" and put up on the auction house. These are world drops, and there's just no guarantee of what you're going to get or what's going to pop up on the auction house that you can flip. So this market is going to be extremely unique going forward in that its resources will be limited and unpredictable. And players are still buying, even on Proudmoore. So will I make 10,000g a day? Probably not. But will I make a few thousand a day and have a big day at least once a week? So far that's exactly what I'm seeing. And these items in my top tiers, they're so rare and hard to find that they should maintain their value going forward.   

   So the market will be there, I just suspect it won't be quite as glorified and easy as it is right now. But no, transmogrification as a market is not going away. Will there be commodity items? I think so, especially if you look at sets that either have a higher drop rate or they're from content that is being run again and again by levelers which deluges the auction house with fresh meat. A great example here that I see on multiple realms is the Bloodfist plate set. It's a fabulous set, but it's becoming increasingly common. Well where does it drop? Outlands leveling content. Death Knights. Burning Crusade transmog runs. It adds up. So whereas now you can squeeze in a Bloodfist item for a couple thousand gold, I suspect in a few months the Bloodfist set will be a prime example of something that has had its value decline simply because the rate at which world drops can occur will be higher since Outlands is just a popular place again given the rise of transmogrification. But again, this market isn't going to disappear. It's far too important to those that value it.

Anything else you would like to share with our readers?

No sir. Thanks for the opportunity!

   So if you are still reading that means you had a chance to see how the mind of the Mogfather works, and how he came to be what he is now. I really did enjoy writing this article because there are many gold makers out there, but only a handful that are original and unique, and this guy is one of those guys. So my thanks goes to the Mogfather which you can find on Twitter @DEazeroth.